From Innovation to Sustainable Growth

With a hands-on approach, I support founders and growth teams who need more than advice, they need someone who actually operates the marketing function. Through a CMO-as-a-Service model, I help startups build realistic, efficient strategies tailored to their stage and resources.

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About

Hands-on Growth Advisory or Startups and Scale-ups

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the professional

About me

I’m Fatima Vigil,  a hands-on marketing and growth consultant helping startups and scale-ups turn their ideas into measurable results.With over 15 years of experience in product strategy, go-to-market execution, and demand generation, I’ve worked with teams across tech and innovation to structure clear priorities, sharpen positioning, and drive sustainable growth.I believe in practical strategies, lean execution, and collaboration that empowers founders and teams to move faster with focus and clarity.

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The service

What I Do

I partner with founders and teams to turn strategy into action.

Rather than advising from the sidelines, I join your team as an ally, helping you align priorities, structure your go-to-market plan, and execute with focus.
While you concentrate on building the right product or service for the right audience, I ensure your strategy, marketing, and execution move in the same direction.
The result: clarity, traction, and sustainable growth without the chaos or wasted effort.

Strategy that drives real results

Diagnose

Identify what’s working, what’s blocking growth, and where focus is needed most.

Prioritize

Define the strategic moves that will create the highest impact with the resources you have.

Build

Design the marketing and go-to-market systems, processes, and campaigns your stage requires.

Execute

Operate the CMO function hands-on, ensuring plans turn into measurable results.

From the blog: The Scale-Up Strategy Edge

Scaling Up: The Critical Challenges Tech and Innovation Companies Face

Scaling is the real test for tech startups. Discover the key challenges and strategies to move from startup to sustainable growth.

Read more